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22

When & How to Expand Your Fashion Brand

March 4, 2025

When should a fashion brand expand its product line? In the season 4 finale of Clothing Coulture, Stars Design Group, CEO, Bret Schnitker and CSO, Emily Lane explore the balance between growth and over-expansion. They break down the role of consumer demand, the power of social media feedback, and the risks of straying too far from core offerings. Learn how to manage inventory, protect brand equity, and align resources for sustainable success. Don’t miss these expert insights on smart brand expansion!

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