Using apparel is an inexpensive way to build brand awareness. With a $7 t-shirt the cost per impression breaks down to 2/10 of one cent. But for established brands, apparel can go beyond t-shirts, hoodies and caps, into apparel programs which can lead to brand extensions that can increase revenue. In this episode Stars Design Group CEO, Bret Schnitker, and Chief Strategy Officer, Emily Lane discuss the benefits of using apparel to build brand awareness, when to consider it, and key elements to keep in mind when planning the program.
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The heart is at the center of Ukrainian designer, Ivan Frolov’s work, from the heart shaped cutout and details to the human heart logo placed on each design symbolizing it is a living breathing work.
In October 2021, the first Kyiv Art & Fashion Days was held in Ukraine.
Garment production is an intricate process involving multiple organizations operating all over the world.
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